Malak Al Asmak

A modern reinterpretation of a fish distributing company based in the UAE & the GCC. They needed a new visual identity look and feel to establish an iconic presence.The branding features grainy visuals mixed with nautical patterns to captivate and highlight the meaning of the brand as kings of the fish. A contrast is created with the crown’s pink against the design’s blue and white to establish the king. The wave patterns are inspired by Japanese design, as they mix well with the rest of the design and give it a unique look.